DEALERON / MINI

DIGITAL DEALER PROGRAM

ABOUT THE PROGRAM

WEBSITES + SEO + SEM: UNDER ONE HOOD

WEBSITES

Designed to impress and built to perform, DealerOn's award-winning responsive website platform yields an average 250% increase in leads for MINI dealers coming from any provider.

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SEO

If customers can't find your MINI dealership on Google or other search engines, they'll go somewhere else. Our SEO team has the smarts and skills to get your MINI dealership ranking high in search results — on desktop and locally on mobile.

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DIGITAL ADVERTISING

Need a trackable way of reaching people who are interested in MINI? Need to get more cars in your service bays? DealerOn's digital advertising offers the best search-engine marketing and display advertising in the business to keep customers coming in.

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DEALERON / MINI

AWARD-WINNING WEBSITE PLATFORM

PACKAGES & PRICING

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any MINI dealership. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

BASIC

$1,899/mo

$999/mo

  • Award Winning Responsive Website Platform
  • Google Analytics Integrated Reporting Suite
  • World-Class Customer Service
  • Automated specials
  • Free third party integrations
  • Advanced SEO capabilities
  • Integrated Google Analytics reporting suite
  • Free, Unlimited Exports
  • AB testing platform
  • Call tracking numbers with 1,000 minutes included

PREMIUM

$2,697/mo

$1,399/mo

  • Award Winning Responsive Website Platform
  • Google Analytics Integrated Reporting Suite
  • World-Class Customer Service
  • Automated specials
  • Free third party integrations
  • Advanced SEO capabilities
  • Integrated Google Analytics reporting suite
  • Free, Unlimited Exports
  • AB testing platform
  • Call tracking numbers with 1,000 minutes included
  • Integrated Blog
  • Inventory management
  • Lead Accelerator Coupon
  • DealerOn Video Package
  • DealerOn Chat Package
  • Price Drop Alerts
  • SEO Accelerator System

ELITE

$4,195/mo

$2,199/mo

  • Award Winning Responsive Website Platform
  • Google Analytics Integrated Reporting Suite
  • World-Class Customer Service
  • Automated specials
  • Free third party integrations
  • Advanced SEO capabilities
  • Integrated Google Analytics reporting suite
  • Free, Unlimited Exports
  • AB testing platform
  • Call tracking numbers with 1,000 minutes included
  • Integrated Blog
  • Inventory management
  • Lead Accelerator Coupon
  • DealerOn Video Package
  • DealerOn Chat Package
  • Price Drop Alerts
  • SEO Accelerator System
  • Behavioral Targeting System (BTS)
  • Web Presence Optimize (WPO)
  • Mobile Lead Driver

REAL RESULTS

FROM REAL CUSTOMERS

"Their performance speaks for itself. We have increased sites visits and lead volume every year since partnering with Dealeron. DealerOn is a true partner in every sense of the word. One and two week wait times for tickets are a thing of the past."

— Dave Spannhake, Marketing Director, Leith Automotive

AWARD-WINNING SUPPORT

WE TAKE YOU SERIOUSLY

At DealerOn, we pride ourselves on delivering world-class, industry-leading customer service to our dealer partners. As a 7-time DrivingSales Top-Rated Website Provider award winner, we strive to provide a truly remarkable customer experience to all of our clients.

RESPONSIVE WEBSITES

ONE SITE, ANY DEVICE

DealerOn’s websites use our Responsive Platform, Chameleon, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using MINI.com for desktop and mobile instead of using iphone.MINI.com for mobile phones) improves indexing and consolidates all inbound link value.

Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.

Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.

Future Proof According to Google Analytics, in 2014 the average MINI website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.

A/B SPLIT TESTING

TESTING MAKES PERFECT

DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site with our Elite Website Package.

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GOOGLE REPORTING

KNOWLEDGE IS POWER

All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

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BEHAVIORAL TARGETING SYSTEM (BTS)

BEHAVIORALLY-DRIVEN, TARGETED OFFERS

BTS is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having BTS on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO's. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.

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MOBILE LEAD DRIVER

EFFECTIVE, NON-INTRUSIVE MOBILE COUPON

In 2015, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Mobile lead driver. The mobile lead driver is an effective, non-intrusive way to target potential customers on their mobile devices. With mobile lead driver, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.

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DEALERON / MINI

ELITE SEARCH ENGINE OPTIMIZATION

Get more visibility in local searches with Elite Search Engine Optimization. Did you know that Google automatically shows local results for automotive searches? Is your dealership getting all of the traffic it deserves?

Search engine optimization (SEO) helps your site get more visibility in search results so more potential customers can find you. You can't take shortcuts with SEO: it requires significant hands-on experience and hard work. Fortunately, our SEO experts specialize in Local SEO and have a stellar track record of increasing dealer traffic by an average of 43%! Let us do the complicated work so you can focus on what you do best: selling cars.

DEALERON / MINI

DIGITAL ADVERTISING SERVICES

Advertising your MINI dealership is no longer just done through printed material and television commercials, because there’s another place your customers are spending their time. That’s right, the internet.

Whether your customers are on their phones or browsing their computer, they’re connected to the internet and, potentially, to your dealership. With that kind of opportunity ahead of you, where does your dealership even start? That’s easy, with DealerOn’s digital advertising services. DealerOn has the creative genius you need and access to some of the most powerful data in the advertising world, which means we can do the heavy lifting for your dealership.

Our digital advertising services are MINI-certified.

DealerOn is also a Premier Google Partner.

Our account execs are certified in both Google AdWords and Google Analytics.



PACKAGES & PRICING

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any MINI dealership.

BASE

$3,000/mo

  • Google AdWords Certified Account Manager
  • 24/7 Online Reporting
  • Google Analytics Integrated Traffic and Lead Tracking
  • Keyword Level Call Tracking
  • Campaigns for Brand, Region, and New/Used Cars

CORE

$6,000/mo

  • Google AdWords Certified Account Manager
  • 24/7 Online Reporting
  • Google Analytics Integrated Traffic and Lead Tracking
  • Keyword Level Call Tracking
  • Campaigns for Brand, Region, and New/Used Cars
  • Campaigns for Fixed Ops (Service & Parts)
  • Dynamic Retargeting
  • Retargeted Display Ads
  • Custom Banner Ad Creation

ELITE

$10,000/mo

  • Google AdWords Certified Account Manager
  • 24/7 Online Reporting
  • Google Analytics Integrated Traffic and Lead Tracking
  • Keyword Level Call Tracking
  • Campaigns for Brand, Region, and New/Used Cars
  • Campaigns for Fixed Ops (Service & Parts)
  • Dynamic Retargeting
  • Retargeted Display Ads
  • Custom Banner Ad Creation
  • SEM Landing Pages
  • Social Advertising
  • YouTube Advertising (Dealer Provided Creative)

SEARCH ENGINE MARKETING

GET RESULTS, NOT JUST CLICKS

Your pay-per-click efforts need to be driven by data that matters, otherwise you might as well be playing darts while blindfolded. DealerOn’s data-driven strategy means your PPC campaigns are the smartest ones around. By analyzing data about your dealership and the cars your customers are searching for in your dealership’s area, we can get extremely picky when choosing keywords for your PPC campaign. And that’s a good thing.

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DISPLAY ADVERTISING

BUILD BRAND AWARENESS FOR YOUR DEALERSHIP

Reach your customers through beautifully-designed, precisely targeted display advertising across Google's huge display advertising network. Connect with consumers while they are researching, engage new customers before they search, and target by demographics, interests, and content.

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REMARKETING

FIND YOUR CUSTOMERS JUST LIKE THEY FOUND YOU

Your customers have found your site, but then they clicked away. What should you do? Don't worry, we've got you covered. DealerOn's remarketing strategy takes advantage of all the work that your ads have already done and doesn't let it go to waste. Through dynamic targeting, remarketing lists for search ads, and mobile remarketing, find your customers again after they've clicked off of your site.

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READY TO TAKE YOUR MINI DEALERSHIP TO THE NEXT LEVEL?

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